![]() I believe the audience of Kraft is clearly parents and children because Kraft emphasizes the website with categories such as kid’s menu ideas, kid’s choice, and better for your kid’s meal sections. After I read the survey result that Easy Mac is the #2 ranked item on a children’s menu followed by chicken fingers, the stereotype I had about this gutter food changed. Kraft likes to send a message that Easy Mac makes children happy. Kraft categorized the Easy Mac under the meal sector, and on the main page they put a picture of a kid who is holding the cooked Mac and cheese on the dish with the word “Mac’em happy”. To have more background about Easy Mac, I searched the Kraft’s website to find who they target and what image they are trying to portray to their customers. These images and advertisements were used by Kraft for their marketing purposes to make a solid target audience. Most of the commercials had microwaving scene of Easy Mac quote as “ Mic some Mac”, and they usually use the commercial model as college students who have struggled to get fast and easy meal, or kids who stay alone in the house without parents help. After I tried Easy Mac, I looked up a few Easy Mac commercials on the internet. But I figured it’s more about the age group. I had a stereotype of American culture that American people like to have cheese on everything, and because everyone in the U.S loves cheese, it was difficult to separate a specific ethnic group. Cooking food like this reminded me of the busy parents who can’t take care of dinner for their children or college students who don’t know how to cook. All I needed to do was microwave the bowl. ![]() She bought a few cups of Easy Mac, and at that time, I couldn’t understand why she spent money on gutter food that look like snacks rather than a proper meal.įor this assignment, I tried Easy Mac for the first time. The second time I faced mac and cheese was through my girlfriend. ![]() After I got sick from KFC, there was no chance for me to encounter the dish anymore, and the idea of mac and cheese was fixed as cheap, low quality, KFC level food in my mind. ![]() So, as KFC is not that much of a luxurious place to go eat, I thought macaroni there will be bad, having me to choose coleslaw over mac and cheese every time. In my culture in Korea, we consider macaroni as a luxurious Italian food found in restaurants. Usually, they would offer the better deal for a combo menu, and that was the first time I encountered the mac and cheese side dish. When I first came to the states, I would often go to KFC. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |